the film is a thoughtful, engaging and revealing examination of moms and social media. the film is a mix of one-on-one interviews and observational footage with moms and their influencers as well as interviews with social media experts. it brings to life how moms are using social media, how social media impacts their purchase behavior and reveals actionable insights and implications that you can take advantage of.

in the end, the film creates a gut feel for the role social networks are playing and will play in moms' lives, inspiring new ideas and helping create alignment for new initiatives across functions and organizations.