dig recently completed an independent ethnographic exploration focusing on moms & social media.

the exploration included interviews and observation with moms and their influencers (friends, family, co-workers...) as well as in-depth interviews with experts in the cultural and marketing fields of social media.

the end result is an original film and white paper.

the film and white paper reveal why moms find themselves drawn to social media, what role social media plays in their lives, how these activities impact their purchasing behavior and, most importantly, the opportunities that exist for a broad range of industries.

the film and white paper contain actionable insights and strategies for any company targeting moms and looking for ways to harness the power of social media as an effective marketing tool.

the film and white paper are available for $2,500.

if you would like more information, please call 847.866.0450 or email adam wadsworth at adam@digprojects.com