since dig was founded in 2001, we have combined the interviewing and observational techniques of ethnographic research with the storytelling methods of documentary filmmaking. this helps us do more than just generate, explore or validate insights. this approach enables us to create insight communication tools that make consumer intuition and cross-functional alignment inevitable. it also helps us inspire a broad range of executives and jump-start thinking for an organization long after a project is completed. we believe that developing insights and bringing them to life in engaging and emotional ways is the best way to inspire change, resulting in innovative and relevant ideas.

we have worked with a myriad of companies representing a wide range of industries including kraft, p&g, domino's,
american family insurance, unilever, glaxosmithkline, general mills, holiday inn, yum brands, wrigley, porsche, jcpenney and wells fargo.

dig has a staff of six, including a full-time consumer psychologist, and is headquartered in evanston, il with another office in boston, ma.