the engaging fifteen-minute film focuses on six millennials: a graduate student, an 18 year-old barista, a young financial executive, a retail clerk looking for work at a non-profit and a newly married couple from louisiana.

through their words and actions, the film reveals how the economic downturn is going to shape the future of gen y as a generation and as consumers.

in the end the film should be instrumental in helping your organization develop a gut feel for how millennials are evolving in the face of the economic downturn. it will enable you to better connect with this generation, inspiring relevant and innovative ideas and helping you create alignment across functions and organizations for any new initiatives.