Holly Hedlund, principal 

holly, dig's other principal, is both an accomplished director of filmed insight explorations and a veteran strategist. as a moderator, holly excels at developing the trusting relationships with consumers that lead to the insightful emotional depth that distinguishes dig’s work.

holly has over ten years of experience as a specialist in the development of consumer and strategic insights. prior to dig, holly honed her research skills at top ad agencies like goodby, silverstein and partners.

holly is a scarf-knitting expert and enjoys her patient husband jon, tolerating toddler abigail, hedonistic cat, michael, and brown dog, sydney.