Photo Narrative Film 

in today's climate, listening directly to consumers is imperative. the challenge lies in finding an impactful and engaging vehicle to bring you directly into the consumer’s confidence. to meet this challenge, dig has developed the photo narrative film.

using professional audio equipment, consumers record their own stories and inner thoughts, both alone and in mutual interviews with the important people in their lives. dig then brings the stories to life visually through a day of photographic observation with each respondent. a dig photographer and director follow the respondents, capturing striking imagery from their lives that supports the stories featured in the audio recordings.

the resulting film uncovers insights by offering a direct channel into consumers' feelings and perspectives, but creates an indelible visual impression that becomes richer with repeated viewings.