Focus Group On Location 

perhaps one reason why focus groups are often loathed and scorned is that the consumers are placed in a beaker-like environment which has no relevance to their lives.

instead, dig conducts groups in environments which are relevant to consumers and therefore facilitate authentic dialogue. for instance, a meal at a local restaurant with a group of female boomers, a round of golf with gen x males or a play date for young mothers. in these settings, groups are instantly at ease, more candid and more likely to engage in discussions and responses that reveal actionable insights.

moreover, when a client requests visual documentation of a group, it will be much more inviting and impactful than a typical focus group video.