Express Film 

tight deadlines are far more the rule than the exception. there are all kinds of reasons for getting an instant
snapshot of a consumer group’s state of mind, from verifying assumptions for clients to demonstrating an
understanding of a consumer base for a new business pitch.

the challenge is finding consumers who are worthy of more than a moment’s attention and elevating the resulting communication beyond a series of sound bites.

to meet that challenge, dig has developed the express film.

instead of briefly interviewing a massive number of consumers, we select only the most articulate and engaging consumers and conduct a brief, yet immersive interview.

rather than a video opinion poll, the result is a contextualized, rich and captivating short film that gives you real insight into consumers’ thinking.