Consumer Insight Film ® 

this insight tool inspired the creation of dig and for the past six years has helped senior executives at companies like kraft, glaxosmithkline and p&g generate true consumer intuition.

the unique process by which a consumer insight film is developed is more emotionally in-depth and impactful than traditional ethnographic explorations. it marries the interviewing and observational techniques of ethnographic research with the storytelling methods of documentary filmmaking.

this process not only makes the generation of deeper and more actionable insights inevitable, but the resulting communication preserves the emotional power and intimacy of the consumers' lives, creating a story that is a genuine portrait of a consumer target.