in the past decade, many industries have discovered the benefits of ethnographic research in understanding how and why people do what they do. however, the insights gained from this research often do not have the impact on organizations that they should.

at dig we believe that for emotional and contextual insights to fulfill their potential, they need to be collected and presented in such a way as to maximize their impact.

therefore, we've united our skills as strategists, psychologists, filmmakers, and creative communicators to create a uniquely effective approach to ethnography and the generation and communication of insights.

we see everything we come across while in the field as an insight asset - an interview, a subject's kitchen, or a photo album of memorable moments. capturing all of this thoughtfully on film gives us the opportunity not only to analyze what we've observed, but also to share our insights with as wide an audience as possible.

finally, we understand that presentation matters. for insights to realize their maximum value, especially emotional insights, they need to be communicated in an engaging and thoughtful way so that they can have the most impact.