the consumer reaction to the green movement
teri wadsworth
teri is a consumer psychologist, moderator and strategist. before
joining dig she spent thirteen years as a brand and context planner
and, prior to that, as a practicing psychologist. she has worked on a
wide variety of accounts, including retail (staples, wal-mart, sears)
and packaged goods (coca cola, p&g) for such agencies as cliff
freeman and partners, gsd&m, y&r, and starcom. while she is
adept at many things, teri is especially gifted at pulling together
seemingly disparate elements to find broader insights.
when
not at dig, teri indulges in generous helpings of family time with
husband adam, son chauncy and daughter linden. an incorrigible
information junky, teri constantly immerses herself in magazines, web
sites, npr and books. teri has also developed valuable skills locating
lost keys, wallets, monster trucks, and blankies.
