dig has conducted an independent exploration focusing on the effect that environmental concerns are having on mainstream consumer purchasing behavior. the end result of this exploration is an original insight film and white paper.

the film and white paper contain actionable insights for a wide range of industries including retail, packaged goods, technology, household products, advertising, design and automotive. we also provide insight into the likely impact of the recent economic downturn on green purchasing behavior.

the film and white paper can be used not only for internal education but also as an impactful presentation tool that, among other things,

• helps generate new business
• builds cross functional alignment
• influences key decisionmakers
• inspires new marketing campaigns and product development
• creates consumer intuition
• triggers innovative, yet relevant strategic initiatives
  

the consumer reaction to the green movement brings to life how three mainstream consumer segments are responding to environmental concerns through progressive changes in their lifestyles and purchasing behavior. the white paper details implications and actionable opportunities for each group. we also examine the impact of the economic downturn on green consumer behavior.

the film and white paper are available for $5,000, fitting increasingly tight budgets and making them accessible to any company — no matter the size or industry.

we are also offering a meeting film, perfect for short presentations and executive meetings, that can be purchased as a package with the insight film and white paper for $8,500.

just click here to purchase securely with a credit card.

download our thoughts about the effect of the economic downturn on green